Services.

Our Complete Capabilities.

What
We Do.

THE PIL CURE: OUR PROCESS

The best brands don’t just get noticed… they create success. At PIL Creative Group, we cultivate those brands through a healthy mix of advertising, branding, public relations, social media, web design, and communications. From our Coral Gables location in the heart of Miami, we use our 19 years of expertise to diagnose the unique strengths of your company or product and then prescribe an integrated marketing treatment that leverage those strengths into a profitable position.

DIAGNOSIS PHASE

Diagnosis Phase | At the beginning of every PIL success story is an exploration into internal and external perceptions, revealing deeper insights into target market behaviors and motivators. It not only provides smart creative direction, but also quantitative and qualitative data for evaluating effective marketing solutions.

Includes:

Competitive Research
Focus Groups
Site Visits And Onsite Analysis
Online Surveys

Value Analysis | identifies and defines what audiences truly value beyond basic satisfaction. We prepare a thorough survey to evaluate and understand what the market thinks of the product or brand, as well as how they obtain they interact with various media – including print, social media, OTAs, online, and beyond.

EXECUTION PHASE

Applying a unique and customized remedy for each brand’s unique marketing challenge is how PIL empowers brands through results-based marketing and advertising. We start with a unique brand identity and voice and then define individualized creative and experiential communication approaches for target audiences.

IMPRESSION PHASE

Any successful treatment must be able to spread throughout the market and create a healthy, strong, vibrant brand. During the transmission phase, PIL uses a wide variety of media and touch points to relay important advertising and marketing efforts. From award-winning print and broadcast, to public relations, to rich online and interactive experiences, to dynamic social media, and more.

CURE PHASE

THE PIL CURE

Through a smart mix of traditional communications platforms and new/emerging media, we take measurements, track response, review sales figures, and evaluate bottom-line performance in relationship to campaign elements. What we often find is that in achieving initial goals, we identify more new areas for growth and progress… So, we then develop a new CURE process to meet new objectives.

CAPABILITIES

    STRATEGY

  • Brand Strategy
  • Brand Audit
  • Qualitative Research
  • Brand Experience Mapping
  • Strategy Workshops
  • Positioning Workshops
  • Digital Strategy
  • Integration Across Platforms: Visual, Digital, Environmental, Experiential
  • Content Strategy & Approach
  • Hospitality Experience Consulting
    DIGITAL

  • Web Design
  • Social Media
  • URL Securing & Protecting
  • SEO
  • Mobile
    CONTENT DEVELOPMENT

  • Copywriting, Photography & Video
  • Art Direction
    BRANDING

  • Visual Identity
  • Naming
  • Verbal Identity & Storytelling:
  • Messaging, Copywriting
  • Proprietary Image Suite:
  • Photography, Video
  • Brand Launch & Rollout Planning
  • Brand Management
  • Art Direction
  • Placemaking & Signage
  • Environmental Design
  • Packaging
    MARKETING

  • Integrated Marketing Strategy & Planning
  • Advertising: Print & Digital
  • Alliances & Partnerships
  • E-mail Marketing
  • Print
  • Digital Presentations for Investors, Partners & Media
  • Press Materials
  • VIP Gifting & Promotions