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Seabourn Cruise Line

Project Details

PIL CURE – In 2007, this small-ship cruise line tasked us to revitalize the brand by creating distinctive collateral materials that would resonate with multiple audiences and translate well across various different versions for international consumers (United Kingdom, United States, Europe, etc).

After evaluating the competition, we established a color palette unique to the brand. Pieces were then streamlined to reflect the elegance and make communications more recognizable, personal and user friendly… regardless of the market.

THE RESULTS – Our work contributed to a 30% increase in bookings in the first six months of our relationship – even in an economy not favorable to travel. Shortly thereafter, we were awarded the entire account and tasked with advertising, direct mail and creating launch materials for the first new ships to enter the luxury cruise market in six years – Odyssey and Sojourn. Odyssey’s Inaugural season experienced a 40% growth in younger travelers due to our efforts. To this day, we remain partners and work on multi-channel and multi-market communications including print collateral and digital media. PIL constantly evaluates Seabourn’s brand communications and recommends cutting-edge technology and design to keep Seabourn on the forefront and provide the best ROI possible.

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