Smallwood’s Yacht Wear

Project Details

PIL CURE – Revitalize the high-end clothing line brand identity by developing a creative strategy that would resonate with the global upscale audience that frequents the Monaco and Fort Lauderdale boat shows.
After conducting a brand audit, we revamped their visual identity. We updated their logo and website. We made sure to optimize the content for mobile, but also desktop. In order to magnify and engage with consumers, we conducted a single-day nautical inspired 12 scene catalog-style photo and video shoot to develop assets such as video content for the web and social media, brochures, and advertisements.

THE RESULTS – Their first-time appearance at the boat show was a great success. Since then, they have had an increase in B2C and B2B revenue. PIL continues to be the marketing agency for Smallwood’s.