The PIL Logo

CASA de CAMPO Resort & Villas

Project Details

PIL CURE – We started with the brand in 2006 and updated the logo, refined the graphics, and created the new tagline, “Your Story Begins Here” to be an invitation to return year after year. We then carried the creative across all brand communications with a revamped media strategy designed to attract new audiences. Then moved the brand to WELCOME TO MORE to give the story about the variety of activities in areas in the resort. Huge success and with this campaign We implemented a retargeting strategy to reach lower funnel consumers and for the digital campaign, we used dynamic ads.

THE RESULTS – The renewed logo and campaign had extremely positive responses, garnering the attention of Leading Hotels of the World, who added the resort to its prestigious list of properties. The enhanced brand image also led to strategic partnerships with the Golf Channel and other major travel and entertainment brands. In the time since, through updated creative and messaging, visitation has increased to near capacity nearly every season, and the length of stay increased from 3 to 5 nights. Even during the pandemic, it has been maintained.

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