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PIL CURE – Rebranded a 40-year-old resort brand to appeal to a new generation of guests, while still honoring the heritage and award-winning reputation of this timeless Caribbean destination.
The resort was fresh off a multi-million-dollar renovation that reflected contemporary style, yet the logo and tagline were stuck in the 1970s. We updated the font, refined the graphic and created the new tagline, Your Story Begins Here to be a confident invitation for guests to come to Casa de Campo year after year.
THE RESULTS – This renewed brand image was unveiled in “sneak peek” email messages that had extremely positive response. Full ad campaigns and brochures garnered the attention of Leading Hotels of the World, who added the resort to its prestigious list of properties worldwide. Casa de Campo’s enhanced brand image has also led to strategic partnerships with the Golf Channel and other major travel and entertainment brands.