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PIL CURE – Mayors Jewellers, an established and respected jewelry retailer established in 1920, sought out PIL to create an integrated campaign for their new bridal jewelry collection.
We developed a logo, color palette and overall look and feel for the collection to differentiate it from the other collections the jeweler was offering clients. To increase sales, we produced in-store collateral and designed advertisements, including billboards, outdoor and in- mall signage as well as banners and other communications. In addition, we partnered with the Miami Heat to provide prospective consumers a sweepstake opportunity to propose to the love of their life live at a Miami Heat game.
THE RESULTS – The advertising and outdoor media, along with the Miami Heat partnership and other marketing mediums, created a buzz in the marketplace and sparked a boost in sales. The Bridal Collection was one of their best ones to date.