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PIL CURE – The client was seeking to update a multi-generational established family owned company’s outdated branding that reflects modern times while respecting its 1918 Cuban roots.
In effort to refresh the brand, PIL conducted photoshoots to optimize the imagery. In addition, we enhanced the brand color palette and incorporated it in all of their assets, from their vans and website to the ads and brochures.
THE RESULTS – The branding updates resulted in an increase in local brand awareness and a record-breaking year in sales.