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PIL CURE – The company was expanding to N. America and they needed advertisements that would boost the bookings of their Caribbean all-inclusive resorts in the US & Canada region.
In order to increase the brand awareness in the region, we conducted creative briefing sessions with the N. American executive team and a brand audit. We decided to deliver a print and digital ad campaigns that made them stand out from other all-inclusive hotels by highlighting the features of each distinctive hotel in the western hemisphere.
THE RESULTS – The hotel saw an increase in hotel bookings in the east and west coast of the United States and parts of Canada.