Playa Hotel & Resorts

PIL CURE – The client was seeking aid to best establish a brand identity for the beachfront hotel property owners and developers and later, marketing materials for the brand owned, managed and operated hotels.

Initially, PIL was hired to do the Corporate Identity when their business model was as property owners and developers. Years later, when the company also began operating and managing hotels, Playa requested for PIL to design and program their consumer website as well as their travel agent portal and investor relations site. From there, the relationship expanded to include advertising, brochures, flyers and all areas of digital. We designed segmented brochures for Weddings and Groups, as well as collateral and digital assets for their adult-only and family resort brands including Hyatt Ziva, Hyatt Zilara and Sanctuary.

THE RESULTS – The success in the marketing and generated revenue, today, the company is publicly traded and owns and/or manages a portfolio consisting of 21 resorts and growing and our designs continue to be used.