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PIL has had the pleasure of providing experiential marketing services to a variety of academic clients. Our services ranged from developing corporate brand identity assets to outdoor advertisements, direct mail, collateral pieces, conducting video and photo shoots, and website design and development. In all of our work, we took a holistic approach.
PIL CURE – The long-standing charter school company Academica requested PIL experiential marketing services to increase local brand awareness.
The services provided ranged from developing corporate brand identity assets to outdoors advertisements, direct mail, buying mail lists, conducting video and photo shoots, integrated campaigns, and websites. Most of their content was inconsistent, so we decided to utilize their school color and incorporated it in all of the assets for consistency and identifiability.
THE RESULTS – We successfully delivered a corporate identity revamp and campaign that boosted the brand awareness in their respective counties.