PIL Earns Another Magellan Award

We’re thrilled to receive Magellen’s Silver Award for Best Marketing/Advertising Campaign for the second consecutive year! This achievement is a testament to the dedication and creativity of our PIL Creative Group team.

Our campaign with startup client CRBO Car Rental By Owner was truly comprehensive, spanning digital and guerrilla marketing strategies. Achieving exceptional response rates without even the app finalization, it showcased our commitment to being more than just an agency but a dedicated partner in your marketing journey. Your successes are ours to celebrate!

The Travel Weekly Magellan Awards honor outstanding marketing and design achievements in the travel industry. Each year, the awards celebrate the industry’s most inspiring contributions, setting new standards for quality, creativity, and design.

The award-winning campaign, Car Rental By Owner, was a groundbreaking initiative designed to empower vacation renters with greater freedom and happiness by integrating rental vehicles into their experience. As pioneers of the Car Rental By Owner (CRBO) concept, our client aimed to revolutionize the short-term rental market with features such as remote entry, tracking, and insurance. PIL Creative Group played a pivotal role in shaping the brand’s identity and communication strategy across various platforms, including logo design, website development, digital marketing content, and professional video production.

The results were remarkable. The user-friendly website, www.CRBOgo.com, quickly became a go-to resource for both renters and hosts, driving sign-ups and generating buzz ahead of the official app launch. Social media campaigns on Instagram and Facebook, coupled with targeted programmatic ads, further amplified brand visibility and attracted new users to the platform. Monthly e-blasts and a CRM system were implemented to keep prospects informed and engaged throughout the launch process.

To mark the brand’s official “preview launch,” PIL Creative Group orchestrated a captivating presence at Art Basel Miami 2022, leveraging custom-wrapped CRBO-branded vehicles to capture the attention of event attendees. This strategic move not only showcased the service’s unique offerings but also generated valuable leads and sign-ups as CRBO expanded into new cities.

Overall, CRBO exemplifies the power of innovative design and strategic marketing in reshaping industries and enhancing user experiences. We’re proud to have been part of this journey and look forward to more groundbreaking campaigns in the future.