Expedition Cruises are increasing popularity
The state of the cruise industry has been shifting to a different segment according amazing market research and data collected industry wide especially this report “ Global Cruise Ship Expedition Market 2020 by Company, Regions, Type and Application, Forecast to 2025” the cruise industry will be drastically changed because of all the research in the next coming years, not just by COVID yet by something greater and more exciting. Yes, COVID has changes everything especially the cruise industry that was one industry most impacted see chart below.
According to this market research chart above Leisure Facilities where cruise lines fall in second after airlines. We all understand this impact and how the cruise industry has one of the most rigorous safety measures specially when handing food.
The Exciting News
The real exciting news from all the marketing research is how expedition cruising especially on smaller ships is becoming more and more popular. Especially with COVID guest are looking for smaller ships, more outdoorsy things to do and more active and adventurous. Welcome the new target market “adventure seekers”, younger, active every day, health eating, green conscious especially about conservation efforts and those companies that have sustainable practices. The global potential guest capacity of expedition cruises according to this market research chart below it has than more than double between 2018 and 2027 from 242,000 passengers to over 578,000 passengers. Compared to traditional cruises, market research shows expedition cruises takes place on smaller ships, with a capacity of a few hundred passengers. See this chart with the overview of the capacity. With all this research the cruise industry did pivot and all this before COVID. They ordered more expeditions style ship, brought awareness to younger target market, converted some ship with more shore excursions that are more exploratory. Also moved the needle to get more new cruiser to enjoy cruising. It is almost creating another cruise segment.
All this change in the industry that start back in 2016 -2018 was because of a little market research report that was not so little after all yest the shock was where BIG so big to shift the mind set of many cruises line companies from mass market lines to luxury lines. All of which have made the shift for good, better practices from better shore excursion projects to more sustainable practices.
One little report = one big impact. Thank you market research!!
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