by Elyse DePasquale | Oct 24, 2024 | Uncategorized
In today’s hyper-competitive environment, making your brand stand out is not just a challenge—it’s a necessity. Consumers are bombarded with countless messages every day, and your brand needs to rise above the noise. At The PIL, we’ve honed our expertise in crafting...
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by Elyse DePasquale | Oct 14, 2024 | Uncategorized
We are thrilled to announce that our very own Patsy I. Linares has been selected as one of the recipients of the prestigious 2024 Elevate Together Small Business Grant! Patsy, along with this year’s exceptional entrepreneurs, was chosen for her remarkable...
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by Elyse DePasquale | Aug 22, 2024 | Uncategorized
ADA Compliance in the Digital World: Making Your Website Achievable The ADA has moved into the digital age, where everything is now online. ADA and web compliance help to ensure that individuals with disabilities have comparable access to online content, services....
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by Elyse DePasquale | Aug 14, 2024 | Uncategorized
A brand audit is a comprehensive examination of a brand’s current position in the market compared to its competitors and an assessment of its effectiveness. It involves analyzing various elements like brand identity, messaging, customer perceptions, competitive...
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by Elyse DePasquale | Jul 12, 2024 | Uncategorized
Patsy’s Travel Philosophy: Embracing exploration and cultural immersion, seeing the world as a canvas for design inspiration. The year 2023 to 2024 has been incredibly inspiring and creative for Patsy, as she has traveled around the rich cultural cities of...
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by Elyse DePasquale | Jun 12, 2024 | Uncategorized
By: Patsy Linares Let’s start by clearing up a common confusion: the difference between a brand design firm and an advertising agency. Understanding this distinction will shed light on the process and its components. What’s the Difference Between a Branding...
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