by Elyse DePasquale | Dec 11, 2024 | Uncategorized
A cohesive brand presence is the foundation for building recognition and trust in a competitive marketplace. Consistency not only makes your brand memorable but also reinforces your values and mission across every customer interaction. Whether you’re engaging on...
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by Elyse DePasquale | Dec 11, 2024 | Uncategorized
The digital landscape is always changing, and staying ahead in 2025 means adapting your strategies to meet new trends and audience expectations. But before we dive into the tips for this year, let’s take a moment to reflect on the trends that shaped social media in...
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by Elyse DePasquale | Oct 24, 2024 | Uncategorized
In today’s hyper-competitive environment, making your brand stand out is not just a challenge—it’s a necessity. Consumers are bombarded with countless messages every day, and your brand needs to rise above the noise. At The PIL, we’ve honed our expertise in crafting...
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by Elyse DePasquale | Oct 14, 2024 | Uncategorized
We are thrilled to announce that our very own Patsy I. Linares has been selected as one of the recipients of the prestigious 2024 Elevate Together Small Business Grant! Patsy, along with this year’s exceptional entrepreneurs, was chosen for her remarkable...
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by Elyse DePasquale | Aug 22, 2024 | Uncategorized
ADA Compliance in the Digital World: Making Your Website Achievable The ADA has moved into the digital age, where everything is now online. ADA and web compliance help to ensure that individuals with disabilities have comparable access to online content, services....
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by Elyse DePasquale | Aug 14, 2024 | Uncategorized
A brand audit is a comprehensive examination of a brand’s current position in the market compared to its competitors and an assessment of its effectiveness. It involves analyzing various elements like brand identity, messaging, customer perceptions, competitive...
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