The PIL Logo

About And Team.

Hot. Fresh. Next-Level. Creative.

PIL Creative Group was founded with a commitment to creating “work that works” for our clients. Patsy I. Linares had a vision to start a design firm, similar to the many in house agencies she started for several cruise lines like NCL and Costa Cruise Lines. As the agency grew, our focus became collaborating with clients to effectively create and execute brand identities that make them distinctive in the marketplace. The studio is now a full-service agency including a broad knowledge of digital platforms. With storytelling and ideas as the cornerstone of our model, we raise the bar on creativity, strategy, and most importantly, forecasting and servicing our clients’ needs. The company is composed of highly enthusiastic and experienced creative and tech gurus, and is fully equipped with the latest digital platform and technology ready to satisfy your marketing and promotion demands.

When you enter our agency in downtown Coral Gables, you’ll feel a creativity-fueled collaborative vibe. You’re met with a smile and invited to become part of the PIL Experience. There is an instant connection that happens when our design, programming, copy-writing, and strategic experts make you a part of the process from the very beginning. We will dedicate a team for your brand which includes Account Executive, Strategist, Art Director, Copywriter, Graphic and Mechanical Artists, Production Director, Digital Growth Hacker, and Web Developer/Programmer. We are people that make the difference.

The Team.

What Awesome Looks Like.

PATSY LINARES

CEO / CREATIVE DIRECTOR

PATSY LINARES

CEO / CREATIVE DIRECTOR

As the creative visionary for PIL Creative Group, Patsy started the company with specific ideas in mind. First was "to be daring"... to try what had not been tried before. To never say "it can't be done"... and to always, always look for what is different and unique about a client's brand and find a compelling way to communicate those differences. Her love of travel began when working for cruise lines' start-up in-house agencies departments and developing award-winning creative for Costa Cruises and Norwegian Cruise Line then have this client base to start PIL with clients such as Cunard Lines, Regent, Crystal Cruises, and Atlas Ocean Voyages and other travel brands as Casa de Campo, Hilton Resorts and many more. Her love of travel has taken her for work and pleasure to Egypt, Europe, Alaska, and serval expedition tours from mountain biking, white water rafting, and hiking through Utah and Yellowstone areas.

Her 30+ years of experience also includes time spent on both the agency and client side of the business. This kind of background is invaluable in creating work that is both relevant, effective, and award-winning for her clients. Experience varies from collateral design to digital development and cutting-edge marketing training. Her accomplishment from winning over 200 Addy awards from National to Gold recognition. She has also dedicated her time to community-building events such as the Coconut Grove Art Festival where PIL as the agency of record for 3+ years and counting. Other philanthropy charitable work includes starting two non-profit organizations for her children to expand their charity interests and recently being recognized by her peers by the Archdiocese for her dedication and volunteer services to the community. She does not stop there from formulating a work hard and play hard attitude she is an avid sports enthusiast from CrossFit competitions to skiing and other health-oriented pursuits AND a major Miami Heat Fan!

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MARIA HERNANDEZ

ASSOCIATE CREATIVE DIRECTOR

MARIA HERNANDEZ

ASSOCIATE CREATIVE DIRECTOR

Recognized among the design community for excellence in Graphic Design, Maria is one of PIL Creative Group’s many award-winning creative minds. During her career, she has supplied the design vision for many clients, including The University of Miami (university publications, Alumni Magazine, Medical Campus Annual Report), Regent Cruise Lines, Seabourn, and Cunard to name a few. In addition to broad design ideas, Maria also excels at creating the fine design details that express the brand in subtle, yet meaningful, ways. Her philosophy is that thoughtfully crafted work is not only appreciated by clients but also by their customers.

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ANNABELLE VEGA REYES

DIRECTOR OF ACCOUNT SERVICES

ANNABELLE VEGA REYES

DIRECTOR OF ACCOUNT SERVICES

Annabelle is a versatile and accomplished marketing professional of over 25 years with a dynamic range of skills and expertise that make her an invaluable asset to our team. With a background that spans marketing, communications, advertising, branding, and media planning and buying, Annabelle brings a wealth of experience and knowledge to her role.

In her current position, Annabelle oversees all of the agency’s account functions, ensuring that each client receives the highest level of service and attention to detail. Her strong communication and interpersonal skills enable her to build and maintain strong relationships with clients, while her strategic insights and problem-solving abilities ensure that projects are delivered on time and on budget. She also oversees the agency’s staff, vendors, and partner relationships.

In addition to her account executive role, Annabelle also plays a critical role in other agency functions, including estimating, production pricing, quality control, and internal operations. Her ability to juggle multiple tasks and priorities while maintaining a high level of quality and attention to detail is a testament to her exceptional organizational skills and dedication to excellence.

Annabelle is a graduate of Florida International University, where she earned her Master’s Degree in International Business and Management. Her academic achievements and industry experience have prepared her well to excel in her role, and her passion for delivering exceptional results is evident in everything she does.

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GRETEL ROJAS

ASSOCIATE CREATIVE DIRECTOR

GRETEL ROJAS

ASSOCIATE CREATIVE DIRECTOR

Gretel works to ensure consistency of design across the multitude of pieces the agency creates. Whether she is working on her own design idea or one from the team, her attention to detail and flawless execution are second to none. Gretel’s concept and design talents have been instrumental in the success of the agency and she has also contributed greatly to PIL Creative Group’s award-winning reputation, with her efforts being directly related to several ADDY Awards over the years. She is a graduate of Miami International University of Art & Design, where she earned a Bachelor of Fine Arts degree in Graphic Design.

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ELYSE DEPASQUELE

MANAGER OF ACCOUNT SERVICES

ELYSE DEPASQUELE

MANAGER OF ACCOUNT SERVICES

For over 8 years, Elyse has worked as a Marketing Director for both small and large brands in the Fashion and Beauty space. With a passion for Social Media, she’s helped brands tell their story through online platforms to grow their business organically. In the past years, she’s worked with brands such as Kate Spade, Sephora, and Sono Bello. Now, Elyse is excited to join PIL Creative to create memorable marketing campaigns with her team as Account Manager.

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LUZ GARCIA

MANAGER OF ACCOUNT SERVICES

LUZ GARCIA

MANAGER OF ACCOUNT SERVICES

Luz is a digital marketing expert with over 6 years of professional experience with a concentration in digital marketing. Along with managing client interactions, she is an expert in creating marketing strategies for these institutions. These strategies range from planning and executing social media, website, SEO, email, video, and content marketing. Besides personally implementing these strategies, she also is involved in copywriting, analytics, and paid digital advertising. Throughout her career, Luz has always been the go-to for any marketing goal while being very hands-on in planning and execution.

She is certified in digital marketing by Cornel University while also being certified in digital marketing tactics presented by Google such as Google Search, Google Display Ads, Google YouTube Advertising, Google Analytics, and more. Luz is a graduate of Florida International University where she obtained her Master’s Degree in Marketing.

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MAJA JOHANSEN

ART DIRECTOR

MAJA JOHANSEN

ART DIRECTOR

Maja grew up in a quaint, picturesque village in Poland that was home to less than 10,000 people and relocated to Miami (by way of New York!). She earned a degree in Graphic Design and worked for Oceania for over 8 years. Maja was recognized with the Employee of the Year Award after only 30 months on the job. And while with Oceania, she received numerous promotions, ultimately becoming Lead Senior Graphic Designer. Maja loves nature and incorporates it into her work when she can. She’s the proud owner of an Alfa Romeo, a Vespa, and numerous boho pants.

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LAUREN S. ABREU

DESIGNER

LAUREN S. ABREU

DESIGNER

Lauren Abreu is a Graphic and Industrial designer, with knowledge in all aspects of product development, including design strategy, idea generation and customer research. She is competent in design and manufacture of packaging and lithography. Skilled in multiple computer design tools for advertising, editorial and illustration pieces, as well as 3D modeling and rendering tools. She is currently working as a Graphic Designer at PIL Creative group, helping clients meet their needs and enhance their brands to better communicate their organization’s values, products, and service offerings. In addition, she is dynamic, self-motivated, and a results-producing professional. Committed to exceeding goals through strategic decision-making and customer relationship building.

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ANDREA SPEEDY

SENIOR COPYWRITER

ANDREA SPEEDY

SENIOR COPYWRITER

For over two decades, Andi has been the copywriter behind words that make a difference. At the heart of her work is an innate understanding of how to speak to a wide variety of audiences. She knows when to be witty and when to play it straight; why two words can be better than four; and how to convey information in a way that consumers enjoy, remember, and act upon. Andi also spends time working on the “big ideas” that hold together entire campaigns. Her experience includes such fields as, financial, automotive, fashion, hospitality, cruise lines, and resorts – just to name a few. She earned her Bachelor’s Degree in Advertising from the University of Florida.

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PATSY LINARES

CEO / CREATIVE DIRECTOR

As the creative visionary for PIL Creative Group, Patsy started the company with specific ideas in mind. First was "to be daring"... to try what had not been tried before. To never say "it can't be done"... and to always, always look for what is different and unique about a client's brand and find a compelling way to communicate those differences. Her love of travel began when working for cruise lines' start-up in-house agencies departments and developing award-winning creative for Costa Cruises and Norwegian Cruise Line then have this client base to start PIL with clients such as Cunard Lines, Regent, Crystal Cruises, and Atlas Ocean Voyages and other travel brands as Casa de Campo, Hilton Resorts and many more. Her love of travel has taken her for work and pleasure to Egypt, Europe, Alaska, and serval expedition tours from mountain biking, white water rafting, and hiking through Utah and Yellowstone areas.

Her 30+ years of experience also includes time spent on both the agency and client side of the business. This kind of background is invaluable in creating work that is both relevant, effective, and award-winning for her clients. Experience varies from collateral design to digital development and cutting-edge marketing training. Her accomplishment from winning over 200 Addy awards from National to Gold recognition. She has also dedicated her time to community-building events such as the Coconut Grove Art Festival where PIL as the agency of record for 3+ years and counting. Other philanthropy charitable work includes starting two non-profit organizations for her children to expand their charity interests and recently being recognized by her peers by the Archdiocese for her dedication and volunteer services to the community. She does not stop there from formulating a work hard and play hard attitude she is an avid sports enthusiast from CrossFit competitions to skiing and other health-oriented pursuits AND a major Miami Heat Fan!

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MARIA HERNANDEZ

ASSOCIATE CREATIVE DIRECTOR

Recognized among the design community for excellence in Graphic Design, Maria is one of PIL Creative Group’s many award-winning creative minds. During her career, she has supplied the design vision for many clients, including The University of Miami (university publications, Alumni Magazine, Medical Campus Annual Report), Regent Cruise Lines, Seabourn, and Cunard to name a few. In addition to broad design ideas, Maria also excels at creating the fine design details that express the brand in subtle, yet meaningful, ways. Her philosophy is that thoughtfully crafted work is not only appreciated by clients but also by their customers.

close-link
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ANNABELLE VEGA REYES

DIRECTOR OF ACCOUNT SERVICES

Annabelle is a versatile and accomplished marketing professional of over 25 years with a dynamic range of skills and expertise that make her an invaluable asset to our team. With a background that spans marketing, communications, advertising, branding, and media planning and buying, Annabelle brings a wealth of experience and knowledge to her role.

In her current position, Annabelle oversees all of the agency’s account functions, ensuring that each client receives the highest level of service and attention to detail. Her strong communication and interpersonal skills enable her to build and maintain strong relationships with clients, while her strategic insights and problem-solving abilities ensure that projects are delivered on time and on budget. She also oversees the agency’s staff, vendors, and partner relationships.

In addition to her account executive role, Annabelle also plays a critical role in other agency functions, including estimating, production pricing, quality control, and internal operations. Her ability to juggle multiple tasks and priorities while maintaining a high level of quality and attention to detail is a testament to her exceptional organizational skills and dedication to excellence.

Annabelle is a graduate of Florida International University, where she earned her Master’s Degree in International Business and Management. Her academic achievements and industry experience have prepared her well to excel in her role, and her passion for delivering exceptional results is evident in everything she does.

close-link
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GRETEL ROJAS

ASSOCIATE CREATIVE DIRECTOR

Gretel works to ensure consistency of design across the multitude of pieces the agency creates. Whether she is working on her own design idea or one from the team, her attention to detail and flawless execution are second to none. Gretel’s concept and design talents have been instrumental in the success of the agency and she has also contributed greatly to PIL Creative Group’s award-winning reputation, with her efforts being directly related to several ADDY Awards over the years. She is a graduate of Miami International University of Art & Design, where she earned a Bachelor of Fine Arts degree in Graphic Design.

close-link
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ELYSE DEPASQUELE

MANAGER OF ACCOUNT SERVICES

For over 8 years, Elyse has worked as a Marketing Director for both small and large brands in the Fashion and Beauty space. With a passion for Social Media, she’s helped brands tell their story through online platforms to grow their business organically. In the past years, she’s worked with brands such as Kate Spade, Sephora, and Sono Bello. Now, Elyse is excited to join PIL Creative to create memorable marketing campaigns with her team as Account Manager.

close-link
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LUZ GARCIA

MANAGER OF ACCOUNT SERVICES

Luz is a digital marketing expert with over 6 years of professional experience with a concentration in digital marketing. Along with managing client interactions, she is an expert in creating marketing strategies for these institutions. These strategies range from planning and executing social media, website, SEO, email, video, and content marketing. Besides personally implementing these strategies, she also is involved in copywriting, analytics, and paid digital advertising. Throughout her career, Luz has always been the go-to for any marketing goal while being very hands-on in planning and execution.

She is certified in digital marketing by Cornel University while also being certified in digital marketing tactics presented by Google such as Google Search, Google Display Ads, Google YouTube Advertising, Google Analytics, and more. Luz is a graduate of Florida International University where she obtained her Master’s Degree in Marketing.

close-link
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MAJA JOHANSEN

ART DIRECTOR

Maja grew up in a quaint, picturesque village in Poland that was home to less than 10,000 people and relocated to Miami (by way of New York!). She earned a degree in Graphic Design and worked for Oceania for over 8 years. Maja was recognized with the Employee of the Year Award after only 30 months on the job. And while with Oceania, she received numerous promotions, ultimately becoming Lead Senior Graphic Designer. Maja loves nature and incorporates it into her work when she can. She’s the proud owner of an Alfa Romeo, a Vespa, and numerous boho pants.

close-link
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LAUREN S. ABREU

DESIGNER

Lauren Abreu is a Graphic and Industrial designer, with knowledge in all aspects of product development, including design strategy, idea generation and customer research. She is competent in design and manufacture of packaging and lithography. Skilled in multiple computer design tools for advertising, editorial and illustration pieces, as well as 3D modeling and rendering tools. She is currently working as a Graphic Designer at PIL Creative group, helping clients meet their needs and enhance their brands to better communicate their organization’s values, products, and service offerings. In addition, she is dynamic, self-motivated, and a results-producing professional. Committed to exceeding goals through strategic decision-making and customer relationship building.

close-link
Powered by Convert Plus

ANDREA SPEEDY

SENIOR COPYWRITER

For over two decades, Andi has been the copywriter behind words that make a difference. At the heart of her work is an innate understanding of how to speak to a wide variety of audiences. She knows when to be witty and when to play it straight; why two words can be better than four; and how to convey information in a way that consumers enjoy, remember, and act upon. Andi also spends time working on the “big ideas” that hold together entire campaigns. Her experience includes such fields as, financial, automotive, fashion, hospitality, cruise lines, and resorts – just to name a few. She earned her Bachelor’s Degree in Advertising from the University of Florida.

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