The PIL Logo

About And Team.

Hot. Fresh. Next-Level. Creative.

Founded in 2001 by Patsy I. Linares, PIL is a certified, woman-owned design and brand atelier based in Coral Gables, Florida. A believer that good design plus evocative brand storytelling has the power to inspire and compel, she has built a scalable, multi-channel team that partners with you to create attention grabbing designs and content that cuts through today’s digital noise. Trusted by both small businesses and the world’s leading hoteliers and cruise lines, we only produce work we are proud to put our name on.

Talent polished by infallible determination, our team of multi-channel mavens work as a tight-knit troop founded on integrity, honesty, and resilience. It’s all part of the PIL Cure. This is a dedicated team for your brand, which includes Account Executive, Strategist, Art Director, Copywriter, Graphic and Mechanical Artists, Production Director, Digital Growth Hacker, and Web Developer/Programmer. We are people that make the difference and give you that boutique style of service.

The Team.

What Awesome Looks Like.

PATSY LINARES

CEO / CREATIVE DIRECTOR

MARIA HERNANDEZ

ASSOCIATE CREATIVE DIRECTOR

ANNABELLE VEGA REYES

DIRECTOR OF ACCOUNT SERVICES

Elyse DePasQuele

Manager of Account Services

JENNY PORTER

Senior Copywriter & Editorial Strategist

Andrea Speedy

Senior Copywriter

Lauren S. Abreu

Art Director

Maya martinez

Graphic Designer

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PATSY LINARES

CEO / CREATIVE DIRECTOR

As the creative visionary for PIL Creative Group, Patsy started the company with specific ideas in mind. First was "to be daring"... to try what had not been tried before. To never say "it can't be done"... and to always, always look for what is different and unique about a client's brand and find a compelling way to communicate those differences. Her love of travel began when working for cruise lines' start-up in-house agencies departments and developing award-winning creative for Costa Cruises and Norwegian Cruise Line then have this client base to start PIL with clients such as Cunard Lines, Regent, Crystal Cruises, and Atlas Ocean Voyages and other travel brands as Casa de Campo, Hilton Resorts and many more. Her love of travel has taken her for work and pleasure to Egypt, Europe, Alaska, and serval expedition tours from mountain biking, white water rafting, and hiking through Utah and Yellowstone areas.

Her 30+ years of experience also includes time spent on both the agency and client side of the business. This kind of background is invaluable in creating work that is both relevant, effective, and award-winning for her clients. Experience varies from collateral design to digital development and cutting-edge marketing training. Her accomplishment from winning over 200 Addy awards from National to Gold recognition. She has also dedicated her time to community-building events such as the Coconut Grove Art Festival where PIL as the agency of record for 3+ years and counting. Other philanthropy charitable work includes starting two non-profit organizations for her children to expand their charity interests and recently being recognized by her peers by the Archdiocese for her dedication and volunteer services to the community. She does not stop there from formulating a work hard and play hard attitude she is an avid sports enthusiast from CrossFit competitions to skiing and other health-oriented pursuits AND a major Miami Heat Fan!

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MARIA HERNANDEZ

ASSOCIATE CREATIVE DIRECTOR

Recognized among the design community for excellence in Graphic Design, Maria is one of PIL Creative Group’s many award-winning creative minds. During her career, she has supplied the design vision for many clients, including The University of Miami (university publications, Alumni Magazine, Medical Campus Annual Report), Regent Cruise Lines, Seabourn, and Cunard to name a few. In addition to broad design ideas, Maria also excels at creating the fine design details that express the brand in subtle, yet meaningful, ways. Her philosophy is that thoughtfully crafted work is not only appreciated by clients but also by their customers.

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ANNABELLE VEGA REYES

DIRECTOR OF ACCOUNT SERVICES

Annabelle is a versatile and accomplished marketing professional of over 25 years with a dynamic range of skills and expertise that make her an invaluable asset to our team. With a background that spans marketing, communications, advertising, branding, and media planning and buying, Annabelle brings a wealth of experience and knowledge to her role.

In her current position, Annabelle oversees all of the agency’s account functions, ensuring that each client receives the highest level of service and attention to detail. Her strong communication and interpersonal skills enable her to build and maintain strong relationships with clients, while her strategic insights and problem-solving abilities ensure that projects are delivered on time and on budget. She also oversees the agency’s staff, vendors, and partner relationships.

In addition to her account executive role, Annabelle also plays a critical role in other agency functions, including estimating, production pricing, quality control, and internal operations. Her ability to juggle multiple tasks and priorities while maintaining a high level of quality and attention to detail is a testament to her exceptional organizational skills and dedication to excellence.

Annabelle is a graduate of Florida International University, where she earned her Master’s Degree in International Business and Management. Her academic achievements and industry experience have prepared her well to excel in her role, and her passion for delivering exceptional results is evident in everything she does.

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Elyse Depasquale

MANAGER OF ACCOUNT SERVICES

For over 8 years, Elyse has worked as a Marketing Director for both small and large brands in the Fashion and Beauty space. With a passion for Social Media, she's helped brands tell their story through online platforms to grow their business organically. In the past years, she's worked with brands such as Kate Spade, Sephora, and Sono Bello. Now, Elyse is excited to join PIL Creative to create memorable marketing campaigns with her team as Account Manager.  

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Jenny Porter

Senior Copywriter & Editorial Strategist

A creative writer who is a designer’s best friend, Jenny is a trusted wordsmith for hoteliers developing bespoke real estate including residences at Four Seasons, St. Regis, Hyatt, Ritz-Carlton, and Hard Rock. Whether it is Brazil or Qatar, Spain or India, she dons the hardhat on construction sites for feet-on-the-ground learning to propel potential buyers to learn more, engage faster, and commit to owning. But passion runs deepest as a key voice during start-up branding for icons Silversea Cruises, Nobu Hotels and Explora Journeys.

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Andrea Speedy

Senior Copywriter

For over two decades, Andi has been the copywriter behind words that make a difference. At the heart of her work is an innate understanding of how to speak to a wide variety of audiences. She knows when to be witty and when to play it straight; why two words can be better than four; and how to convey information in a way that consumers enjoy, remember, and act upon. Andi also spends time working on the “big ideas” that hold together entire campaigns. Her experience includes such fields as, financial, automotive, fashion, hospitality, cruise lines, and resorts – just to name a few. She earned her Bachelor’s Degree in Advertising from the  University of Florida.

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LAUREN S. ABREU

ART DIRECTOR

Lauren Abreu is a Graphic and Industrial designer, with knowledge in all aspects of product development, including design strategy, idea generation and customer research. She is competent in design and manufacture of packaging and lithography. Skilled in multiple computer design tools for advertising, editorial and illustration pieces, as well as 3D modeling and rendering tools. She is currently working as a Graphic Designer at PIL Creative group, helping clients meet their needs and enhance their brands to better communicate their organization’s values, products, and service offerings. In addition, she is dynamic, self-motivated, and a results-producing professional. Committed to exceeding goals through strategic decision-making and customer relationship building.

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MAYA MARTINEZ

GRAPHIC DESIGNER

Maya Martinez is a Graphic designer currently working with PIL Creative Group. She has experience with many aspects of design, including print, motion, graphic design, and product design. She is skilled at using several computer design tools, including Adobe Creative Suite and Canva. A quick learner, Maya is always aiming to please, and is committed to producing high quality work for our clients.

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305.720.3533
[email protected]

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