{"id":213,"date":"2020-06-02T01:27:47","date_gmt":"2020-06-02T01:27:47","guid":{"rendered":"https:\/\/thepil.com\/?page_id=213"},"modified":"2024-11-24T18:03:10","modified_gmt":"2024-11-24T23:03:10","slug":"services","status":"publish","type":"page","link":"https:\/\/thepil.com\/services\/","title":{"rendered":"Services"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Hero Section” _builder_version=”4.27.0″ background_color=”#000000″ background_image=”https:\/\/thepil.com\/wp-content\/uploads\/2024\/11\/fondopil2.png” height=”450px” height_tablet=”500px” height_phone=”auto” height_last_edited=”on|phone” custom_padding=”0px||40px||false|false” custom_padding_tablet=”” custom_padding_phone=”” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: center;||align-items: center;” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_margin=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_css_main_element=”display: flex;||justify-content: center;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ text_font=”|||on|||||” background_enable_color=”off” background_layout=”dark” global_colors_info=”{}”]PIL CURE\/\/<\/span>
\nWhat<\/span>
\nWe Do.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” custom_margin=”-50px||||false|false” custom_padding=”0px||0px||true|” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”0px||0px||true|” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ text_text_color=”#000000″ header_2_text_align=”center” header_2_text_color=”#ffffff” background_color=”#b5ba05″ animation_style=”slide” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

THE PIL CURE: OUR PROCESS<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Phase 1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ text_font=”|600|||||||” text_orientation=”justified” custom_margin=”||41px|||” animation_style=”slide” global_colors_info=”{}”]<\/p>\n

At PIL Creative Group, we cultivate brands through a healthy mix of advertising, branding, public relations, social media, web design, and communications. We use our 20 years of expertise to diagnose the unique strengths of your company or product through our brand audit system. We then prescribe an integrated marketing treatment that leverages those strengths into a profitable position. We know it is diffcult navigating through these digital platforms. We are here to help. Our PIL Process is what we use to build your trust and be your partners through your brand\u2019s creative life. Our boutique style of service is a 1 to 1 experience that doesn\u2019t just get you noticed\u2026 it creates success. <\/p>\n

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DIAGNOSIS<\/span> PHASE<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/thepil.com\/wp-content\/uploads\/2023\/03\/Diagnosis_Phase.jpg” title_text=”Diagnosis_Phase” align=”center” _builder_version=”4.20.4″ width=”83%” width_tablet=”83%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”|38px||15px|false|false” custom_padding_tablet=”|38px||15px|false|false” custom_padding_phone=”|0px||0px|false|false” custom_padding_last_edited=”on|phone” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.20.4″ text_orientation=”justified” animation_style=”slide” global_colors_info=”{}”]<\/p>\n

Diagnosis Phase<\/strong> | At the beginning of every PIL success story is an exploration into internal and external perceptions, revealing deeper insights into target market behaviors and motivators. It not only provides smart creative direction, but also quantitative and qualitative data for evaluating effective marketing solutions.<\/p>\n

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Includes:<\/h3>\n

Competitive Research
Focus Groups
Site Visits And Onsite Analysis
Online Surveys<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ text_orientation=”justified” animation_style=”slide” global_colors_info=”{}”]<\/p>\n

Value Analysis<\/strong> | identifies and defines what audiences truly value beyond basic satisfaction. We prepare a thorough survey to evaluate and understand what the market thinks of the product or brand, as well as how they obtain they interact with various media \u2013 including print, social media, OTAs, online, and beyond.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Phase 2″ _builder_version=”4.16″ background_color=”#ebebeb” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ text_orientation=”center” animation_style=”slide” global_colors_info=”{}”]<\/p>\n

EXECUTION<\/span> PHASE<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.2″ background_color=”RGBA(255,255,255,0)” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/thepil.com\/wp-content\/uploads\/2023\/03\/Execution_Phase-2.jpg” title_text=”Execution_Phase” align=”center” _builder_version=”4.20.4″ width=”90%” module_alignment=”center” custom_padding=”|73px||104px|false|false” custom_padding_tablet=”|73px||104px|false|false” custom_padding_phone=”|0px||0px|false|false” custom_padding_last_edited=”on|phone” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ text_orientation=”justified” animation_style=”slide” global_colors_info=”{}”]<\/p>\n

Applying a unique and customized remedy for each brand\u2019s unique marketing challenge is how PIL empowers brands through results-based marketing and advertising. We start with a unique brand identity and voice and then define individualized creative and experiential communication approaches for target audiences.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Phase 3″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ text_orientation=”center” animation_style=”slide” global_colors_info=”{}”]<\/p>\n

IMPRESSION<\/span> PHASE<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/thepil.com\/wp-content\/uploads\/2023\/04\/impressionPhase-1.jpg” title_text=”impressionPhase” align=”center” _builder_version=”4.20.4″ width=”90%” module_alignment=”center” custom_padding=”|39px||61px|false|false” custom_padding_tablet=”|39px||61px|false|false” custom_padding_phone=”|0px||0px|false|false” custom_padding_last_edited=”on|phone” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ text_orientation=”justified” animation_style=”slide” global_colors_info=”{}”]<\/p>\n

Any successful treatment must be able to spread throughout the market and create a healthy, strong, vibrant brand. During the transmission phase, PIL uses a wide variety of media and touch points to relay important advertising and marketing efforts. From award-winning print and broadcast, to public relations, to rich online and interactive experiences, to dynamic social media, and more.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Phase 4″ _builder_version=”4.16″ background_color=”#ebebeb” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ text_orientation=”center” animation_style=”slide” global_colors_info=”{}”]<\/p>\n

CURE<\/span> PHASE<\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/thepil.com\/wp-content\/uploads\/2023\/03\/Cure_Phase.png” title_text=”Cure_Phase” align=”center” _builder_version=”4.20.4″ width=”42%” animation_style=”fade” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ text_orientation=”justified” animation_style=”slide” global_colors_info=”{}”]<\/p>\n

THE PIL CURE<\/strong><\/h2>\n

Through a smart mix of traditional communications platforms and new\/emerging media, we take measurements, track response, review sales figures, and evaluate bottom-line performance in relationship to campaign elements. What we often find is that in achieving initial goals, we identify more new areas for growth and progress… So, we then develop a new CURE process to meet new objectives.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Capabilities” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ text_orientation=”center” animation_style=”slide” global_colors_info=”{}”]<\/p>\n

CAPABILITIES<\/span><\/strong><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text ul_type=”none” _builder_version=”4.20.4″ animation_style=”slide” global_colors_info=”{}”]<\/p>\n

STRATEGY<\/strong><\/p>\n

    \n
  • Brand Strategy<\/li>\n
  • Brand Audit<\/li>\n
  • Qualitative Research<\/li>\n
  • Brand Experience Mapping<\/li>\n
  • Strategy Workshops<\/li>\n
  • Positioning Workshops<\/li>\n
  • Digital Strategy<\/li>\n
  • Integration Across Platforms: Visual, Digital, Environmental, Experiential<\/li>\n
  • Content Strategy & Approach<\/li>\n
  • Hospitality Experience Consulting<\/li>\n<\/ul>\n

    DIGITAL<\/strong><\/p>\n

      \n
    • Web Design<\/li>\n
    • Social Media<\/li>\n
    • URL Securing & Protecting<\/li>\n
    • SEO<\/li>\n
    • Mobile<\/li>\n<\/ul>\n

      CONTENT DEVELOPMENT<\/strong><\/p>\n

        \n
      • Copywriting, Photography & Video<\/li>\n
      • Art Direction<\/li>\n<\/ul>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text ul_type=”none” _builder_version=”4.20.4″ animation_style=”slide” animation_delay=”400ms” global_colors_info=”{}”]<\/p>\n

        BRANDING<\/strong><\/p>\n

          \n
        • Visual Identity<\/li>\n
        • Naming<\/li>\n
        • Verbal Identity & Storytelling:<\/li>\n
        • Messaging, Copywriting<\/li>\n
        • Proprietary Image Suite:<\/li>\n
        • Photography, Video<\/li>\n
        • Brand Launch & Rollout Planning<\/li>\n
        • Brand Management<\/li>\n
        • Art Direction<\/li>\n
        • Placemaking & Signage<\/li>\n
        • Environmental Design<\/li>\n
        • Packaging<\/li>\n<\/ul>\n

          MARKETING<\/strong><\/p>\n

            \n
          • Integrated Marketing Strategy & Planning<\/li>\n
          • Advertising: Print & Digital<\/li>\n
          • Alliances & Partnerships<\/li>\n
          • E-mail Marketing<\/li>\n
          • Print<\/li>\n
          • Digital Presentations for Investors, Partners & Media<\/li>\n
          • Press Materials<\/li>\n
          • VIP Gifting & Promotions<\/li>\n<\/ul>\n

            [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”CTA” _builder_version=”4.16″ background_color=”#b5ba05″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_button button_url=”\/contact-us” button_text=”WORK WITH US!” button_alignment=”center” _builder_version=”4.16″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#000000″ global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

            PIL CURE\/\/ What We Do.THE PIL CURE: OUR PROCESSAt PIL Creative Group, we cultivate brands through a healthy mix of advertising, branding, public relations, social media, web design, and communications. We use our 20 years of expertise to diagnose the unique strengths of your company or product through our brand audit system. We then prescribe […]<\/p>\n","protected":false},"author":8,"featured_media":287,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"interior-page.php","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_wp_convertkit_post_meta":{"form":"-1","landing_page":"0","tag":"0","restrict_content":"0"},"footnotes":""},"class_list":["post-213","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/thepil.com\/wp-json\/wp\/v2\/pages\/213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thepil.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thepil.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thepil.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/thepil.com\/wp-json\/wp\/v2\/comments?post=213"}],"version-history":[{"count":0,"href":"https:\/\/thepil.com\/wp-json\/wp\/v2\/pages\/213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thepil.com\/wp-json\/wp\/v2\/media\/287"}],"wp:attachment":[{"href":"https:\/\/thepil.com\/wp-json\/wp\/v2\/media?parent=213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}